Regional Sales Manager West - Construction

Purpose and Mission

To strengthen the current growth, we are looking for a results-driven Regional Sales Manager with strong value-based technical skills and previous experience in the construction and/or concrete markets.   The ideal individual will have the proven ability to grow developing markets and seize new opportunities. This function will report directly to the Area Sales Manager – South and West.

This role sits at the center of the regional Dramix® commercial ecosystem. The Regional Sales Manager is responsible for turning technical awareness and project opportunities into profitable, repeatable sales by coordinating influence across engineers, contractors, ready mix producers, owners, and internal technical resources. Success requires more than account coverage. It requires market creation, disciplined project execution, value based selling, and the ability to make steel fiber reinforced concrete easy to specify, easy to adopt, and easy to repeat.

Preferred location: Arizona. Territory focus is Arizona with coverage including the West Coast.

About the role

• Grow sales of Dramix® steel fibers and Synmix® synthetic fibers by creating demand with specifiers, contractors, ready mix producers, and other key industry stakeholders.
• Drive regional growth by converting market opportunities into volume, revenue, margin, and repeat business across industrial, commercial, infrastructure, and high value concrete applications.
• Build and maintain relationships across the construction ecosystem, including engineers, contractors, ready mix producers, distributors, and industry influencers, to position fiber reinforced concrete solutions early in the project cycle.
• Communicate the technical and commercial value of fiber reinforced concrete through clear customer benefits such as improved constructability, labor savings, schedule certainty, simplified reinforcement, long term performance, and total installed value.
• Partner with Regional Sales Engineers and technical teams to support specifications, design assistance, value engineering, mix design reviews, trial batches, first pours, and project execution.
• Support ready mix producers and contractors in the successful adoption and use of fiber reinforced concrete through training, technical guidance, pre pour planning, and risk reduction strategies that drive repeat business.
• Manage a disciplined regional pipeline through CRM and market intelligence, tracking opportunities from identification and specification through quotation, award, delivery, and post project follow up.
• Develop strategic accounts and priority market segments, including industrial construction, logistics, warehousing, manufacturing, data centers, pavements, and infrastructure, to generate sustainable and repeatable growth.
• Represent Bekaert as a trusted advisor by combining technical expertise, commercial acumen, and practical knowledge of how concrete projects are specified, sold, batched, and constructed.
• Collaborate with internal teams to maintain Bekaert’s leadership position as the industry’s premier provider of fiber reinforced concrete solutions.
• Identify, pursue, and execute strategic projects that align with growth objectives and deliver measurable business impact.
• Deliver impactful presentations and consultative recommendations tailored to engineers, owners, contractors, and producers, supported by data, technical evidence, and industry expertise.
• Negotiate and close complex, high value sales agreements while maintaining pricing discipline and profitability.
• Monitor market trends, competitive activities, and emerging technologies to inform strategy, strengthen market positioning, and support new product adoption.
• Engage with regional and national industry organizations, committees, and events to expand market influence, build specifications, and strengthen Bekaert’s presence in the construction industry.

About You

Education:

• Bachelor’s degree in business, marketing, building engineering, technical sales, or a related field.
  • P. Eng license preferred but not required.

Experience:

• At least 5 years of construction market experience, preferably within the industrial sector.
• Familiarity with industrial building codes and ACI standards preferred.
• Experience using Customer Relationship Management tools.

Technical Expertise:

• Knowledge of reinforced concrete design, applicable standards, and industry recommendations.
• Ability to interpret market trends and technical sales data to shape practical sales strategies.
• Ability to explain complex technical concepts in clear, simple language.

Travel Requirements:

• Willing and able to travel up to 60% within the territory, with occasional travel to national meetings.

Core Competencies:

• Self motivated and proactive, with the ability to work independently and collaboratively.
• Entrepreneurial mindset with sound decision making skills and the ability to balance accuracy with efficiency.
• Strong interpersonal and communication skills, with the ability to simplify complex ideas for different audiences.
• Adaptable, with strong listening, analytical, and problem solving skills.

Mindset and Passion:

• Driven to build relationships and promote steel fiber reinforced concrete solutions.
• Curious about market needs and customer expectations from both technical and business perspectives.
• Motivated to win and contribute to shared team success.