Application Development Manager

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Date: Mar 28, 2023

Location: Lonand, IN

Company: Bekaert NV

Bekaert ( is a world market and technology leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert (Euronext Brussels: BEKB) is a global company with more than 27 000 employees worldwide, headquarters in Belgium and € 5.9 billion in combined revenue in 2021.








  1. UHPC  


(50% weightage)

  • Target sales volume (in Metric Tons) and Revenue with clear cut margins expectations
  • Sales – existing potential customers
  • Business development with RMX & construction chemical companies
  • Key account management approach to keep the existing customers and increase business. Also try to find new potential customers and do the product trials.
  • Techno-commercial-marketing support to our customers, wherever required.





(30% weightage)


  • Identify the key potential applications within PRECAST segment. Take a global reference and initiate business development in applications where we have positive TCO (total cost of ownership) and proven track record.
  • Target sales volume (in Metric Tons) and Revenue with clear cut margins expectations
  • Product trials with potential precasters in India based on guidance from Global segment manager
  • Techno-commercial-marketing support to our customers, wherever required.



  1. PlasMaRo


(20% weightage)


  • Masonry Reinforcement: Improve business relationship with identified local distributors inline with the guidance from Global Product marketing manager.
  • Sales target in terms of MC (Murfor Compact) pallets and revenue
  • Road Reinforcement: Closely working with Corporate strategy team to come up with market intelligence report as a first step towards this market.
  • Based on the market intelligence, we will try to explore local partners per region , who can help us to grow the business in India.
  • Techno-commercial-marketing support to our customers, wherever required.





This role requires an ambitious professional, with a high drive for results, that is highly competent in gathering the relevant market and business information from multiple stakeholders, and that naturally combines strategic thinking with a hands-on approach in driving actions resulting in profitable business growth for Bekaert.


  • A Bachelor degree in Engineering or Business Administration is required. MBA is a plus. Equivalent proven technical or commercial experience may also be considered.
  • Engineer from construction Industry would be preferred.
  • Minimum 8-10 years of Industry experience in valued added business (not commodity selling).
  • Ability to think in a strategic way, a solution creator with an outside in mindset.
  • Commercial development acumen including value chain analysis, customer need analysis, definition of value proposition, market positioning and financial analysis.
  • Competent in Prospecting , Business development via Networking.
  • Be a creative, innovative thinker, that naturally seeks multiple and novel approaches
  • Have a can-do attitude and focused on getting things done (result driven).
  • Being a self-starter and ability to work on their own,  high learning agility
  • Excellent team player with good interpersonal skills. Will work with team of Sales Managers, Application & Technology Managers, and international colleagues.
  • Hands on experience in the Microsoft Office suite, especially Excel and PowerPoint
  • Willingness and availability to travel PAN India with travel requirement minimum 50% of time.



You grow, we grow... Better together. Bekaert offers continuous development opportunities.

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