Marketing Analyst - Energy & Utilities

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Date: May 2, 2022

Location: Marietta, US

Company: Bekaert NV

Bekaert (www.bekaert.com) is a world market and technology leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert (Euronext Brussels: BEKB) is a global company with more than 27 000 employees worldwide, headquarters in Belgium and € 4.4 billion in combined revenue in 2020.

 

 

ROLE:

As a Marketing Analyst, you will play a key role in supporting Bekaert’s growth agenda. You will be responsible for gathering and aggregating competitive, market and customer intelligence to help better inform our strategies. Working hand-in-hand with the Strategic Market Manager, you will also research new market opportunities, to help determine potential and fit within Bekaert. Your analysis will aid us in clearly understanding the industry, market attractiveness, elaboration of the value chain, value drivers and competitive landscape.

 

PRIMARY RESPONSIBILITIES: 

  • Leads/Contact Information: Working in our Hoovers Database, LinkedIn and open web sources to identify targeted contacts.

 

  • Desk Research on Accessories and Solutions: In line with our strategy to expand our product portfolio, the intern would work on gathering information on new products including applications, specs, suppliers, customers, competitors, sales channels, government regulations, etc.

 

  • Data Maintenance: Maintaining and updating spreadsheets and other data points for reporting results and progress within the Energy & Utilities team. Proficient knowledge in Microsoft Office applications such as Excel are required.

 

  • File Management: Organizing our growing collection of files including content for presentations (for internal and external use), marketing collateral (digital and physical), market overviews, company overviews, product specifications, client contact mapping, etc. Proficient knowledge in Microsoft Office applications such as Outlook and PowerPoint is preferred.
  • Company Research: For targeted companies, identifying core competencies, organizational structure, company history, product portfolio, key contacts, etc.

 

Above is intended to describe the general requirements of this position.  It is not a complete statement of duties, responsibilities, or requirements.

 

REQUIREMENTS/SKILLS/COMPETENCIES: 

  • Undergraduate degree in Business/Marketing/Engineering or 2+ years of related experience in marketing
  • Possess search engines, web analytics, and business research tools acumen
  • Strong communication and presentation skills
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
  • Working knowledge with CRM programs
  • Strong analytical and critical thinking
  • Advise clients or senior management on the best ways to use provided data
  • Proficient in Microsoft Office specifically Excel
  • Attention to detail with a competitive mindset
  • Familiar with current research methodologies and resources. Able to make research plans and find the optimal methods to extract the information via primary and secondary sources

 

 

You grow, we grow... Better together. Bekaert offers continuous development opportunities.


Nearest Major Market: Atlanta

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