Marketing Manager Construction

Be part of something bigger!

As the world and the way people live is changing, at Bekaert we believe it’s our responsibility to contribute to finding new solutions for the future. Our ambition is to be the leading partner for shaping the way we live and move. And to always do this the Bekaert Way – safe, smart, and sustainable.

With a heritage of more than 140 years, we continue to strengthen our core competencies that have made Bekaert a global market and technology leader in material science of steel wire transformation and coating technologies. Today, we also apply our expertise beyond steel to create new solutions with innovative materials and services for markets including new mobility, low-carbon construction, and green energy.

As a dynamic and growing company with over 27,000 employees worldwide, 75 nationalities, a retention rate above 90% and almost € 7 billion in combined revenue in 2022, we're looking for someone like you to join our team!

Why join us?

• Personal Growth – Let us help you unlock your full potential
• Pioneering – Join us to challenge the impossible
• Creativity - Discover possibilities beyond steel
• Purpose – Drive progress for our planet and people
• Diversity – Together, we create change

About the role

Your Impact as Marketing Manager Construction

I. PURPOSE OF THE JOB

Responsible for planning, implementing, and managing marketing strategies to promote our solutions. Be a sales enabler by identifying target markets, developing marketing campaigns, and monitoring the effectiveness of marketing efforts.
 

II. ROLE DESCRIPTION
 

• Analyze market data and customer insights to strengthen our marketing strategies, identify opportunities for growth, and stay updated on industry trends. Conduct competitor analysis to stay updated on industry developments.

• Formulate and execute annual Marketing Plan with an outside-in perspective in alignment with Area Sales Managers, Segment Managers and Global Marketing teams. Manage regional marketing budget.

• Customer experience: Mapping and analyzing customer journeys to identify areas for improvement and innovation, designing and implementing customer experience strategies that align with the company's brand and business goals.

• Online digital marketing: operational management (content & functionality) of The Customer Engagement Platform in India and Middle East, monitor key metrics, and coordinate projects to improve its contents and functionality.
• Manage regional content creation - copy, images, video - for all communication channels as well as marketing collateral: manage stock of brochures, presentations, and promotional items. Lead process to update existing material.
• Fairs and exhibitions: maintain an overview of company presence in relevant events, serve as contact person with the organizers, manage stand design process, carry out post-event analysis to assess its success vs predefined objectives.

ESSENTIAL SKILLS & COMPETENCIES

Relevant Experience: Strategic (not only communication) Marketing, preferably in a B2B company or an agency working for B2B clients.

Total Experience: 8+ Years.

Educational Requirements: Bachelor or Masters’s degree with a focus on Marketing & Communication or equivalent proved working experience.

Skills:

Strong strategic thinking to develop and execute effective marketing strategies.

Analytical skills: analyze marketing data, measure campaign performance, and make data-driven decisions.

Well organized, strong attention to detail, able to manage several projects simultaneously.

Excellent written and verbal communication skills.

Native-level proficiency in English.

Will you dare to take the next step?

Join us to unlock your full potential AND have a true impact in pushing the boundaries of what is possible.

We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team!

At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

To learn more about us and our exciting career opportunities, visit Bekaert Careers