Business Development Manager - Lifting & Mooring - NAM

Purpose and Mission

As a Business Development Manager, you are the growth catalyst of the commercial organization. You identify,
evaluate, and pursue new business opportunities across the Mining, Oil & Gas, and Crane & Industrial segments.
With a strategic mindset and a hands-on approach, you explore new markets, develop customer relationships,
and support long-term commercial initiatives. You act with boldness, agility, and integrity—bringing together
market intelligence, customer insights, and internal collaboration to expand Bekaert’s reach and impact.

Key Activities and Responsibilities

Opportunity Development: Identify and pursue new business opportunities across all segments, including
new customers, applications, and markets.
 Market Analysis: Conduct market assessments to determine size, trends, competitive landscape, and
entry strategies.
 Customer Engagement: Build relationships with potential customers, understand their needs, and
position Bekaert’s solutions effectively.
 Strategic Planning Support: Contribute to X+1 and X+5 planning cycles with data-driven insights and
growth recommendations.
 Segment Collaboration: Work closely with Segment Leaders and Regional Sales Managers to align
business development efforts with segment strategies.
 Lead Generation & Qualification: Develop and manage a pipeline of qualified leads; track conversion rates
and opportunity status.
 Proposal Development: Support the creation of tailored proposals and presentations for strategic
prospects.
 Cross-Functional Coordination: Collaborate with marketing, product development, and operations to
ensure readiness for new market entry.
 Innovation Scouting: Identify emerging trends, technologies, and customer needs that could lead to new
product or service offerings.
 Reporting & Insights: Provide regular updates on pipeline health, market trends, and business
development performance.
Expectations:
 Deliver a steady pipeline of qualified opportunities that align with Bekaert’s strategic goals.
 Conduct thorough market research and competitive analysis to support informed decision-making
(Bottom-Up and Top-Down)
 Build and maintain strong relationships with potential customers, industry influencers, and internal
stakeholders.
 Support pricing strategy and commercial terms for new opportunities, ensuring alignment with
profitability targets.
 Contribute to strategic planning and forecasting with accurate market data and opportunity assessments.
Demonstrate agility in exploring new markets and adapting strategies based on feedback and results.
 Uphold Bekaert’s values of integrity in all business dealings, trust in relationship-building, agility in
execution, and boldness in pursuing growth.
 Collaborate effectively across departments to ensure seamless execution of business development
initiatives.
 Track and report on KPIs such as lead conversion rate, opportunity value, time-to-close, and market
penetration, pricing performance.
 Act as a proactive ambassador of Bekaert’s brand and capabilities in new and emerging markets.

Skills

• Strong analytical and strategic thinking skills
• Proficiency in CRM software and sales analytics tools
• Experience with market research and competitive analysis
• Ability to develop and execute effective sales and business development strategies
• Strong project management skills

Previous Experience

• Minimum 5-7 years of experience in business development

Qualifications and Education

• Bachelor’s degree in Business, Marketing, or a related field (Master's degree preferred)