Crane OEM / Account Manager

Be part of something bigger!

As the world and the way people live is changing, we at Bekaert believe it’s our responsibility to contribute to finding new solutions for the future. With a 140+ year old heritage of excellence, innovation, and a future-focused mindset, we strive to create value for our customers and society. We aim to do this through innovative solutions and sustainable practices. We are committed to pushing the boundaries of steel wire transformation and coatings whilst also leveraging our expertise to develop innovative solutions with new materials and services in a safe, smart, and sustainable way. Our focus extends to markets such as new mobility, low-carbon construction, and green energy. 

As a dynamic and growing company with over 19 000 employees worldwide, 75 nationalities, a retention rate above 90% and € 3,7 billion in combined revenue in 2025, we are looking for someone like you to join our team as we continue to shape a safer, more efficient, and connected world!

About the role

As Crane OEM Account Manager you would drive specification and long-term growth of Bridon® steel rope solutions within OEM crane manufacturers in North America.

Act as the key commercial and technical interface, influencing early-stage design decisions and securing preferred platform positions. Deliver sustainable growth through a combination of technical expertise, strategic account management, and project development.

 Your Impact as Crane OEM Account Manager

• Own and develop strategic relationships with OEM crane manufacturers across North America, driving platform penetration and long-term agreements.
• Lead specification activities by partnering with OEM engineering teams to position Bridon® as the preferred technical solution.
• Work directly with OEM engineering teams to redesign rope systems to increase safety and performance. Introduce advanced technologies (rotation-resistant ropes, high-performance designs, etc.)
• Influence early-stage design and new product development to embed Bekaert solutions into future crane platforms.
• Act as a technical-commercial partner, supporting testing, validation, and optimization of rope systems (safety, performance, TCO).
• Identify and develop strategic crane-related projects (infrastructure, ports, energy, industrial, defense). Work with EPCs, Architectural firms & key infrastructure stakeholders.
• Deliver commercial growth by expanding share of wallet, converting competitors, and developing pricing and partnership strategies.
• Coordinate cross-functionally with Segment leader, Technical & Quality teams, Operations supply, chain and Business Development to ensure end-to-end execution from specification to delivery.
• Monitor OEM platform trends, crane design changes, and industry developments. Track competitor activity within OEM accounts.
• Provide structured insights on: Platform changes, Technology shifts and Pricing dynamics

About You

Essential skills & competencies

• Bachelor’s degree in engineering, Business Administration, Sales, or Marketing (or equivalent experience).
• 3–5 years of experience in sales, key account management, or technical commercial roles.
• Industry experience in Crane OEMs, Automotive, or project-based environments; experience with steel ropes is a strong advantage.
• Strong customer orientation with the ability to build and maintain long-term strategic relationships.
• Proven negotiation, pricing, and commercial decision-making skills.
• Strong project management capabilities with experience handling complex, multi-stakeholder initiatives.
• Analytical skills in market assessment, opportunity identification, and competitive analysis.
• Excellent communication and presentation skills, with the ability to engage technical and senior stakeholders.
• Strong organizational and administrative skills, including forecasting, reporting, and activity tracking.
• Financial discipline in managing travel and entertainment budgets.
• High level of adaptability, willingness to travel up to 40% across North America (US, Canada, Mexico).
• Competitive mindset with a strong drive to win and deliver results.
• Eagerness to learn, grow, and develop within a technical-commercial environment.
• Ideally based within the assigned territory in North America.

What is in it for you?

• A Competitive salary with Benefits.
• Learning programs developed by our L&D department.
• A great opportunity to play your part in an international growth story.
• A chance to grow along with your responsibilities (national or international).
• Cool colleagues all over the world.

Be bold and take the leap!

We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team! 
At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. 
To learn more about us and our exciting career opportunities, visit Bekaert Careers