Business Development Manager - Textile

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Date: May 18, 2022

Location: Shanghai, CN

Company: Bekaert NV

Bekaert ( is a world market and technology leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert (Euronext Brussels: BEKB) is a global company with more than 27 000 employees worldwide, headquarters in Belgium and € 4.4 billion in combined revenue in 2020.



Purpose of the Job

Manage strategic segment - Textile, to explore and to grow business worldwide, standing on Bekaert manufacturing platform in China. 


Your Role

1. Segment Management

Lead Segment Development Plan with clear Product-Application matrix definition.
Lead Segment's Hunting platform and support sales team to achieve growth.
Define and achieve key breakthroughs.
Lead New Product Development.

2. Project Management

Act as key project establisher and owner, with clear business case ambition.

Seek and solidify support from key stakeholders to guarantee milestones hit.
Lead and manage strategic partnerships. 

3. Key Account Management

Manage assigned key accounts, take full ownership of business results.
Lead Technical Seminar / Technical Day with key accounts. 

4. Coordination with Marketing team

Coordinate Product-Application matrix, CTA, CTQ database, and Competitor Info.
Coordinate Marketing promotional tools and events - exhibitions, social media...

Your profile

1. University bachelor or master degree with engineering, business or marketing background, MBA preferred.
2. Above 5 years in a B-to-B environment. Experience in Textile machinery industry with proven project success is a must.
3. Strong analytical skills and a good afinity with figures and analytical concepts and tools.
4. Good presentation skills, good at MS Office including PowerPoint, Word and Excel etc
5. Good co-ordination skills     
6. Willing to work under pressure
7. Strong communication and negotiation skills in Mandarin and English.
8. Entrepreneurial, innovative, pragmatic & results oriented.     



You grow, we grow... Better together. Bekaert offers continuous development opportunities.

Job Segment: Business Development, Engineer, Coating, Product Development, Sales, Engineering, Manufacturing, Research