Account Manager

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Date: Apr 2, 2024

Location: Shenyang, CN

Company: Bekaert NV


Be part of something bigger!


As the world and the way people live is changing, at Bekaert we believe it’s our responsibility to contribute to finding new solutions for the future. Our ambition is to be the leading partner for shaping the way we live and move. And to always do this the Bekaert Way – safe, smart, and sustainable.

With a heritage of more than 140 years, we continue to strengthen our core competencies that have made Bekaert a global market and technology leader in material science of steel wire transformation and coating technologies. Today, we also apply our expertise beyond steel to create new solutions with innovative materials and services for markets including new mobility, low-carbon construction, and green energy.

As a dynamic and growing company with over 27,000 employees worldwide, 75 nationalities, a retention rate above 90% and almost € 7 billion in combined revenue in 2022, we're looking for someone like you to join our team!


Why join us?

  • Personal Growth – Let us help you unlock your full potential
  • Pioneering – Join us to challenge the impossible
  • Creativity - Discover possibilities beyond steel
  • Purpose – Drive progress for our planet and people
  • Diversity – Together, we create change




Business Unit: RR

Department: M&S China



  1. Act as “General Manager” for his/her account, support on the development of long term strategy based on good customer insights, and execute annual business plan to achieve local/regional business targets.



  1. Build up and keep updated local/region account plan:
    1. Customer transparency (customer vision, strategy, business performance, DMU, Key buying factor, competition landscape), develop BK value proposition, define opportunity landscape at that customer
    2. Define key initiatives and action plans to catch opportunities.
  2. Execute local/region account plan, and realize growth at customer in terms of share, mix improvement and profitability.
  3. Assure after-sales service, and maintain customer satisfaction to a healthy level.



Ø VP RR China Commercial

 Ø Commercial Manager

                Ø Account Manager





Build up and keep updated on local/region customer transparency (customer vision, strategy, business performance, DMU, Key buying factor, competition landscape,)





  • Uses appropriate tools/ templates to gather, document and analyze data into information for CM/KAM/GAM
  • Applies the local/region DMU map of the account organization to effectively manage relationships;
  • Understands local/region account’s business goals, business performance, and communicate them internally to relevant stakeholder in Bekaert;
  • Understands local/region account’s basic and latent needs through establishing various interactions at multiple levels;
  • Builds and updates the value curve for local/region account based on the key buying factors (KBF);
  • Understands how to create value for the customer

Define local/region key initiatives and action plans to catch opportunities.

  • Map customer opportunities landscape;
  • Define initiatives to catch the biggest opportunities;
  • Aim to create value for both customers and BK

Execute account plan, and realize growth at customer in terms of share, mix improvement and profitability


  • Follow up the execution of initiatives defined in account plan;
  • Sales forecasting (M+1/M+6/X+1) submitted on time with assumptions behind communicated to relevant departments;
  • Offer products taking in consideration of new product (pipelines, seeding, approvals, tire performance validation, etc.);
  • Manage P-R, and optimize product mix (PCM/MH), set price and negotiate considering price/cost/performance differences with competitors;
  • AR/DSO/overdue/inventories management;
  • Assure on-time delivery to customers;
  • Drive the execution of the initiatives to be done by cross-functional teams (including approvals, industrialization, LTSA’s and JDA’s, solve chronical quality problems, develop new products, contingency sourcing, JIT, safety stock, marketing support, etc.)

Assure after-sales service, and maintain customer satisfaction to a healthy level

  • Proactively collect voice of customer on product and service;
  • Be the go-to person to handle customer complaint, customer audit, 1 meter ply analysis, including 8D report;
  • Understand BK complaint handling procedure, and ensure customers’ perception of BK quality well understood and registered in BK SAP system;
  • Conduct customer satisfaction interviews and give the result to BK for improvements





  1. >3 year working experience with technical or commercial background preferred;
  2. Project management experience is a plus;
  3. Fluent in English and customer native language
  4. Strong communication and interpersonal skills
  5. Result oriented



Will you dare to take the next step?


Join us to unlock your full potential AND have a true impact in pushing the boundaries of what is possible.

We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team!

At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.


To learn more about us and our exciting career opportunities, visit Bekaert Careers

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