Digital Marketing Manager - Building Products

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Date: May 22, 2023

Location: Zwevegem, BE Van Buren, US Remote, BE Bohumin, CZ Hlohovec, SK Petrovice, CZ

Company: Bekaert NV

Bekaert ( is a world market and technology leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert (Euronext Brussels: BEKB) is a global company with more than 27 000 employees worldwide, headquarters in Belgium and € 5.9 billion in combined revenue in 2021.





As Digital Marketing Manager, you are responsible for implementing the Building Products digital roadmap.


What you bring:


Digital marketing projects:

  • Roll out and upgrade marketing automation initiatives.
  • Lead website development / redesign projects
  • Define and integrate all existing digital platforms (CRM, Marketo, Showpad, Webinargeek)
  • Define and implement optimal digital channel mix to achieve business goals;
  • Benchmark BPR's digital marketing activities vs. relevant references (existing and emerging trends, other companies ...)


Operational program management:

  • Set up and run lead nurturing programs per target audience based on their respective customer journeys;
  • Manage digital marketing campaigns, on all channels;
  • Measure and report performance vs. KPIs through channel- and program-specific dashboards;
  • Identify improvement opportunities, defining and implementing action plans for their realisation.


BPR Customer Portal management:

  • Ensure users have meaningful interactions on an optimized UX;
  • Conduct regular SEO, SEA, UX / CX analysis to monitor and improve the portal's effectiveness and ROI.


Social Media channel management:

  • Design and implement global social media strategy. Our current platforms include Linkedin and Facebook.
  • Analyze and report on SMA, SMO, onsite behavior and channel performance;
  • Execute SM campaigns, monitor and report results;
  • Define and implement social selling plan.


Other tasks:

  • Serve as digital marketing expert in relevant business development and innovation projects.
  • Coordinate external agencies in relevant projects, e.g. IT developers, media …



 What we ask for:


  • Minimum 3 to 5 years experience developing and implementing digital marketing programs - customer journey mapping & prioritisation, digital & social media marketing & publishing, website management, lead generation and nurturing, data analysis, dashboard setup and optimisation …
  • Successful track record in delivering leads through digital channels
  • Experienced user of marketing automation platforms (e.g. Marketo / Adobe EC, Salesforce), analytics (e.g. Google, Adobe), CMS/WCM.
  • Customer-centric data driven mindset
  • Entrepreneurial and collaborative in nature, able to work with and align internal and external stakeholders in various businesses and regions.
  • Well organized, strong attention to detail, able to manage several projects simultaneously.
  • Able to work in diverse and international teams as well as independently.
  • Excellent communication, analytical and problem solving skills.
  • Fluent in English. Additional languages are an asset.



What we offer:


  • A unique and exciting opportunity, impacting Bekaert’s future, to shape your career and to push the boundaries of the industry
  • A competitive salary and extensive benefits package
  • Flexible work arrangements with remote working possibilities
  • An innovative and collaborative “better together” spirit
  • A human-centered, diverse company that values and supports your physical and mental wellbeing
  • A learning culture with an opportunity to grow your career across the organization, and to strengthen your skills and competences
  • Working location: Slovakia, Czech Republic or USA



You grow, we grow... Better together. Bekaert offers continuous development opportunities.

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