Digital Marketing Manager - Building Products

As Digital Marketing Manager, you are responsible for implementing the Building Products digital roadmap.

What you bring:

Digital marketing projects:

• Roll out and upgrade marketing automation initiatives.
• Lead website development / redesign projects
• Define and integrate all existing digital platforms (CRM, Marketo, Showpad, Webinargeek)
• Define and implement optimal digital channel mix to achieve business goals;
• Benchmark BPR's digital marketing activities vs. relevant references (existing and emerging trends, other companies ...)

Operational program management:

• Set up and run lead nurturing programs per target audience based on their respective customer journeys;
• Manage digital marketing campaigns, on all channels;
• Measure and report performance vs. KPIs through channel- and program-specific dashboards;
• Identify improvement opportunities, defining and implementing action plans for their realisation.

BPR Customer Portal management:

• Ensure users have meaningful interactions on an optimized UX;
• Conduct regular SEO, SEA, UX / CX analysis to monitor and improve the portal's effectiveness and ROI.

Social Media channel management:

• Design and implement global social media strategy. Our current platforms include Linkedin and Facebook.
• Analyze and report on SMA, SMO, onsite behavior and channel performance;
• Execute SM campaigns, monitor and report results;
• Define and implement social selling plan.

Other tasks:

• Serve as digital marketing expert in relevant business development and innovation projects.
• Coordinate external agencies in relevant projects, e.g. IT developers, media …

 What we ask for:

• Minimum 3 to 5 years experience developing and implementing digital marketing programs - customer journey mapping & prioritisation, digital & social media marketing & publishing, website management, lead generation and nurturing, data analysis, dashboard setup and optimisation …
• Successful track record in delivering leads through digital channels
• Experienced user of marketing automation platforms (e.g. Marketo / Adobe EC, Salesforce), analytics (e.g. Google, Adobe), CMS/WCM.
• Customer-centric data driven mindset
• Entrepreneurial and collaborative in nature, able to work with and align internal and external stakeholders in various businesses and regions.
• Well organized, strong attention to detail, able to manage several projects simultaneously.
• Able to work in diverse and international teams as well as independently.
• Excellent communication, analytical and problem solving skills.
• Fluent in English. Additional languages are an asset.

What we offer:

• A unique and exciting opportunity, impacting Bekaert’s future, to shape your career and to push the boundaries of the industry
• A competitive salary and extensive benefits package
• Flexible work arrangements with remote working possibilities
• An innovative and collaborative “better together” spirit
• A human-centered, diverse company that values and supports your physical and mental wellbeing
• A learning culture with an opportunity to grow your career across the organization, and to strengthen your skills and competences
• Working location: Slovakia, Czech Republic or USA