Digital Marketing Product Manager

Bekaert (www.bekaert.com) is a world market and technology leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert (Euronext Brussels: BEKB) is a global company with more than 27 000 employees worldwide, headquarters in Belgium and € 5.9 billion in combined revenue in 2021.

Digital Marketing Product Manager
Be part of something bigger! 

Bekaert (www.bekaert.com) is a world market and technology leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert (Euronext Brussels: BEKB) is a global company with more than 27 000 employees worldwide, headquarters in Belgium and € 5.9 billion in combined revenue in 2021.

What is in it for you?

•    A competitive salary with benefits 
•    A hybrid working system (3 days office, 2 days home)
•    Learning programs developed by our L&D department
•    A great opportunity to play your part in an international growth story
•    A chance to grow along with your responsibilities (national or international)
•    Cool colleagues all over the world

About the role

Your Impact as ‘Digital Product Manager’:

•    You define the vision for digital marketing and customer engagement in close collaboration with business development leaders, product owners and commercial leaders of the different divisions (business units)
•    You define corporate guidelines that drive standardization and scalability for speed to market, balanced with business specific needs key for market differentiation You translate the vision in a concrete roadmap. You own and execute it across all divisions to drive our commercial digital transformation and to realize the value identified. You monitor, follow up, and steer the process.
•    You are instrumental in shaping the future of digital marketing and customer engagement for the Bekaert Group. 
•    You are part of the global Customer Strategy and Performance team.
•    .You provide organizational leadership, direction and coaching to marketing managers, product owners and impacted stakeholders, to build and improve their capabilities and competences, to run their digital business, to drive adoption and to realize the identified value. 
•    You encourage cross-digital coordination of digital product tracks to break down silos and strive for a seamless end-to-end customer experience. 
•    You ensure an efficient and agile collaboration in the digital team (business, functions, and strategic partners).
•    You manage and influence stakeholder alignment, acting as a domain expert.
•    You support the IT product managers, solution architects and development teams on a functional level.
•    You support and guide the use case implementations and change management needs. 
•    You are passionate about online marketing, web and social media engagement and understanding how those tools can make a difference in a B2B and B2B2C environment. You continuously keep yourself up to date with the evolution in the digital commercial domain and leverage best practices within the Bekaert Group through your internal and external network.

About You

Essential skills & competences

•    You hold a master’s degree with 5+ years of relevant B2B and B2C experience in digital marketing management.
•    You have experience with agile project management practices. Experience in working in a SAFe configuration is a plus.
•    You have a proven track record in digital use case development and implementation and a relentless focus on value creation.
•    You have an open and creative mind to develop innovative and impactful products and experiences.
•    You have strong analytical skills and a good understanding of marketing processes, being able to work closely with IT, to translate business needs into effective solutions.
•    You have good influencing and change management skills – you ask critical questions when needed – you proactively seek alignment with stakeholders to be able to drive adoption and change forward.
•    You speak fluent English.

Why join us?

At Bekaert, we are on a journey to establish the new possible. And to achieve this, we need passionate people that are eager to grow beyond their capabilities. We want people that are brave and willing to explore the unknown, even if it means failing sometimes. People that are ready to bring their whole self to work and are not afraid of expressing their opinions but also value the power of synergies, different perspectives & team spirit. 
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
To learn more about Bekaert visit us: Bekaert Jobs
 

Our Digital Advanced Solutions (ADS) team is a mighty group of technologists from across the globe who continuously push the envelope in Digital, Cyber resilience,  Data science,  intelligent automation, Cloud solutions and New (Agile) ways of working. Want to learn more about our digital opportunities?