Regional Marketing Manager - EMEA

Be part of something bigger!

As the world and the way people live is changing, we at Bekaert believe it’s our responsibility to contribute to finding new solutions for the future. With a 140+ year old heritage of excellence, innovation, and a future-focused mindset, we strive to create value for our customers and society. We aim to do this through innovative solutions and sustainable practices. We are committed to pushing the boundaries of steel wire transformation and coatings whilst also leveraging our expertise to develop innovative solutions with new materials and services in a safe, smart, and sustainable way. Our focus extends to markets such as new mobility, low-carbon construction, and green energy. 

As a dynamic and growing company with over 24 000 employees worldwide, 75 nationalities, a retention rate above 90% and almost € 5.3 billion in combined revenue in 2023, we are looking for someone like you to join our team as we continue to shape a safer, more efficient, and connected world!

About the role

The Marketing Manager for Rubbery Reinforcement is responsible for developing and executing a marketing plan for our Tire Reinforcement unit across Europe, North America, and South Asia/India. This role supports our €2 billion business's market leadership, working closely with Sales, Strategy, and Innovation in alignment with the Bold New Bekaert brand.

Strengthening MarCom Effectiveness:

• Build and maintain a MarCom community with local stakeholders.

• Create a channel overview and media list for budget allocation and content distribution.

• Understand key customers, competitive dynamics, and regional messaging.

Defining MarCom Strategy:

• Partner strategically to align MarCom with business goals.

• Develop and implement a MarCom strategy, manage the budget, and ensure impactful content.

• Support the global brand strategy for Tire Reinforcement.

Executing the Plan:

• Develop value messaging that highlights market leadership in innovation and sustainability.

• Create MarCom assets in line with brand guidelines, coordinating with Group Communication.

• Plan and execute key events, ensuring effective use of messaging and resources.

• Maintain a strong digital presence and measure effectiveness for continuous improvement.

About You

Essential skills & competencies

• You have a minimum of 5 years of experience in Marketing Communications and media relations, supported by a bachelor’s or master’s degree.

• You possess experience in the EMEA market; exposure to NAM and/or India is a significant advantage.

• You demonstrate strong communication and stakeholder management skills.

• You bring innovative approaches to B2B marketing, particularly in enhancing digital channel engagement.

• Your strong planning and project management skills enable you to work both independently and collaboratively to achieve objectives.

• You have high personal integrity, and your ability to communicate clearly and adapt in changing environments is a key strength.

• You are highly proficient in both written and spoken English.

What is in it for you? 

• We offer a competitive salary with benefits, including a company car, hospitalization insurance, and a particularly robust pension plan.

• Hybrid work schedule.

• 20 vacation days +17 ADV days.

• Learning programs developed by our L&D department.

• A great opportunity to play your part in an international growth story.

• A chance to grow along with your responsibilities (national or international).

• Cool colleagues all over the world.

Be bold and take the leap!

We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team! 
At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. 
To learn more about us and our exciting career opportunities, visit Bekaert Careers