Regional Marketing Manager EMEA

Key Activities and Responsibilities

About the role

The Marketing Manager for Tire Reinforcement is responsible for developing and executing a marketing plan for our Tire Reinforcement unit across Europe, North America, and South Asia/India. This role supports our €2 billion business's market leadership, working closely with Sales, Strategy, and Innovation in alignment with the Bold New Bekaert brand.

Strengthening MarCom Effectiveness:

• Build and maintain a MarCom community with local stakeholders.

• Create a channel overview and media list for budget allocation and content distribution.

• Understand key customers, competitive dynamics, and regional messaging.

Defining MarCom Strategy:

• Partner strategically to align MarCom with business goals.

• Develop and implement a MarCom strategy, manage the budget, and ensure impactful content.

• Support the global brand strategy for Tire Reinforcement.

Executing the Plan:

• Develop value messaging that highlights market leadership in innovation and sustainability.

• Create MarCom assets in line with brand guidelines, coordinating with Group Communication.

• Plan and execute key events, ensuring effective use of messaging and resources.

• Maintain a strong digital presence and measure effectiveness for continuous improvement.

Skills

About You

Essential skills & competencies

• You have a minimum of 5 years of experience in Marketing Communications and media relations, supported by a bachelor’s or master’s degree.

• You possess experience in the EMEA market; exposure to NAM and/or India is a significant advantage.

• You demonstrate strong communication and stakeholder management skills.

• You bring innovative approaches to B2B marketing, particularly in enhancing digital channel engagement.

• Your strong planning and project management skills enable you to work both independently and collaboratively to achieve objectives.

• You have high personal integrity, and your ability to communicate clearly and adapt in changing environments is a key strength.

• You are highly proficient in both written and spoken English.

What is in it for you? 

• We offer a competitive salary with benefits, including a company car, hospitalization insurance, and a particularly robust pension plan.

• Hybrid work schedule.

• 20 vacation days +17 ADV days.

• Learning programs developed by our L&D department.

• A great opportunity to play your part in an international growth story.

• A chance to grow along with your responsibilities (national or international).

• Cool colleagues all over the world.